English Sparkling Wine producers fizzing with anger

23 05 2012

Really not sure what to think about this. Pommery are not the only ones who are taking advantage of the Olympics being in the UK to use the Union Jack on their packaging. Producers of English sparkling wines are fizzing with anger – how can a French sparkling wine be more British than an English sparkling wine?? Of course I can completely see their point but actually it’s a bit embarrassing. What a missed opportunity by the English sparkling wine producers to do something similar (unless someone is and I don’t know)! To be fair individual estates do not have the funds to match the big Champagne houses to pay for marketing like this and I doubt the generic association would have this sort of money either. It’s a bit brash, very bold and I warrant very successful…



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