Know your Market

19 11 2016

img_3264The UK is the biggest shopwindow for wine in the world. Although we now have 500 vineyards in the UK, it is still only a small fraction of how much wine we drink as a nation, so the majority is imported. We have wines from all over the world and it’s a very competitive market for producers wanting to launch their wines here.

In order to have the best chance of success producers need to understand the UK market. You need to know which customer demographic you are targeting with your wine because this affects both how the wine should taste and how the label should look.

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